Why choose raw clay materials?

Clay: a natural sense of comfort

Temperature, humidity, air quality, and air circulation all influence the comfort of your home. The choice of materials has a direct impact on these variables. When you choose raw clay, you choose the qualities of a material recognised for millennia.

Thermal regulation

Clay stores ambient heat and releases it gradually when temperatures drop. This thermal mass effect helps maintain a stable, comfortable temperature year-round and can reduce heating costs.

Humidity regulation

Clay naturally regulates indoor humidity: it absorbs excess moisture when the air is humid and releases it when the air becomes dry. This prevents condensation, mould, and the discomfort of overly dry air.

Air quality

Clay-based finishes emit no volatile organic compounds (VOCs). Unlike many conventional coatings, clay creates a healthy indoor environment and has been shown to neutralise certain odours and harmful substances.

Acoustic comfort

The density and porosity of clay give it excellent sound-absorbing properties, reducing noise transmission between rooms for a quieter living environment.

Did you know?

  • Clay has been used as a building material for thousands of years — the Great Wall of China and Egyptian structures used clay-based materials.
  • Clay is 100% recyclable and biodegradable.
  • Clay production requires far less energy than cement or gypsum.
  • Clay has natural antibacterial properties.
  • Buildings with clay finishes often positively affect the health and well-being of occupants.